When you become a Michigan Recreation sponsor, you have a unique opportunity to reach ten of thousands of UM students, faculty and staff members. You’ll have access to a community with broad interests, ages, goals and skill levels and you’ll be offered a variety of ways to connect with potential customers.

Why UM?

With over 40,000 faculty and staff members, 28,000 undergraduates and 12,000 graduate students, the University of Michigan is a vibrant campus with a diverse population. It consistently ranks as one of the top five public universities in the nation and is a perennial Big Ten powerhouse.

Why Michigan Recreation?

Michigan Recreation helps the campus community have fun, stay fit and de-stress. It offers an uncommon combination of programs and facilities designed to get people motivated, moving and engaged in healthy activities and personal well-being. All students enjoy free access to Michigan Recreation facilities, with over 70% of the student population participating in our programs, facilities and services.

Annual Participation Levels

• Over 1 million facilities visits
• 8,500 Intramural Sports participants
• 1,500 Club Sport athletes
• 1,200 faculty/staff members
• 2,000 Group‑X semester passes
• 250 Adventure Leadership Trip participants
• 5,000 Adventure Leadership Team participants
• 500 student employees

Events You Can Sponsor

• Michigan Recreation Expo & Well-Being Festival (Auguat 2025)
• Winter Expo (TBD)
• Banff Mountain Film Festival (April 2025)
• Outdoor Gear Sale (TBD)

Program Areas You Can Sponsor

• Adventure Leadership Team
• Club Sports
• Fitness & Wellness/Membership
• Group‑X
• Intramural Sports
• Marketing Street Team
• Adventure Leadership Trips
• Personal Training

From digital signage and branded giveaways to sponsored events. Michigan Recreation can provide a one-of-a-kind platform for reaching, engaging and connecting with the University of Michigan community. We’ll create a custom sponsorship program that will optimize your brand exposure and provide maximum impact. Let’s work together to achieve your business goals!

Fill out our Sponsorship Inquiry form below to get the process started.